The Essentials to Include in Your Business Card

YesPrint- Business Card Printing

It is to be remembered that a good business card is not merely a tool of giving out your business information to the prospects but it is also an opportunity to connect with a new prospect on a level that has a personal touch, apart from being professional. This is the main reason behind the usability of the business cards never being able to be replaced by any of the digital tools for the purpose of networking in the recent times of digitization.

Now for the creation of business cards, you need to a hire a specialist offering professional business cards printing in Sydney so that you can have good quality business cards. A good quality business card acts as an extension of the brand of your business conveying the appropriate information about you and your business. But many business owners sometimes tend to get confused about the information that is to be included in the business card. Some of the essentials that should be definitely included in your business cards are as enumerated below.

The Tagline and the Logo

While hiring the services of business cards printing in Sydney, you should make sure that the logo and the tagline are clearly printed in your business cards. Since the main purpose of the business card is to extend the name of your brand, it should be able to convey the identity of your business to the prospects. The new prospects should be able to identify your logo and tagline at any place they view it.

Include the Name and Functional Job Title

It is quite obvious to include your name in the business card and make sure that the name printed on the business card is the one you are known with by everyone. You should remember that the card is not meant to provide your genealogical information but for the purpose of your introduction to the people who receive the card. While hiring cheap printing services, you must include the functional job title or the role that you play for the business which is quite vital.

Contact Information

It is very essential to print the correct contact information in the business card and this information should be accurately shared with the service provider you are hiring for business cards printing in Sydney. You should make sure to include your contact information where you are readily available and the people can directly contact you without any break in between.

Include Your Website

While briefing your provider of cheap printing services, make it a point to include the website url of your business in the cards. The prospects who are interested in you might visit the website of your business for getting more details about you and your business at the same time. You can even create an introductory video or a welcoming message for the ones who are visiting website which will create a positive impression about you business.

Including the right information in the business card can indeed make it a powerful tool for business promotion. So, do not forget to make the info clear, precise and accurate.


How can you judge the competency of cheap printing services in Sydney


The printing process is one the way of communication to reach out to the masses, creating awareness about the necessary products and the services in their vicinity. The best way to assess the efficiency of printing services is to understand the awareness level created for the audiences about your products. Printing services are much essential for the brand promotion and for the exploration of different markets. Different types of printing include brochures, leaflets, posters, banners, visiting cards and much more. Printing services coupled with best possible cost effective prices is what companies should aim at in the contemporary times. If we talk about Cheap Printing in Sydney you can get an array of options; however, it is always recommended to judge the competency of the cheap printing services in the city. It will help you in getting the best the printing services that will meet your customized need.

There are different ways to judge the competency of cheap printing services in Sydney.

  1. Firstly as the name suggests it should be cheap and cost-effective. Normally printing involves a huge amount of money be it the ink used and the cost of the paper. So cheap printing which can be also called as wholesale printing is what you should look out for.
  2. Secondly one should note the importance given to the timely delivery of cheap printing services by the agencies. Many cheap printing agencies may set great promises of delivery of time; however, they fail in their deeds. You can check these by their past performances or about their clients whom they give services to. Here the emphasis is not given to any brand but only to the productivity of the agencies. Also, do make a note on the availability of their services.
  3. Thirdly we talk about the Efficiency and Reliability. Offering cheap printing services shouldn’t be compromised with efficiency. Efficacy of cheap printing refers to the definitive targeted output after utilizing their services. This can be assessed by the awareness created around a particular city or nationwide. This would determine whether the printing agencies are reliable or not.
  4. Fourthly one should note whether they are online printing agencies who could offer various types of facilities which are not just conventional but more diversified services to reach the masses. For example, diversified services include format, font specialization, the tonal variation in colors and the extent of appealing designs used in the printing technologies.
  5. Lastly but not the least one should note whether these services are eco-friendly without seriously jeopardizing the sustainability of the environment.

Cheap printing in Sydney has grown into more viable cost effective plans compared to the rest of the printing services around the globe. They offer printing services in different formats namely on A4, A5, A3, A1 size papers. Many formats specialization includes magazine printing, brochures, letter heads, and notepads, business cards, stickers, posters, flyers etc. Sydney is also a growing hub for online printing services delivering at the door steps.

Cheap Printing – Importance for Best Business Growth

Business growth

Cheap Printing, nowadays, does not automatically mean cheap in quality and standards. In these days of intense competition, an online printer just will not be able to stay in business if he is producing sub- Additionally, ensure the products you settle for have quality pictures. This is to enhance your marketing and advertisement campaign. Quality pictures are impressive and catchy. Be passionate about your designs in catalog printing and explore effective catalogs. More importantly, look for creative and unique designs that will send a positive message to clients. When clients see such catalogs, they will have an impression that you are committed in your work. They love to relate to reliable and committed companies.

For something to be economical means that an item’s cost is very much outweighed by it’s worth and value to the customer. Being economical also means not being wasteful, where money is concerned, this is obviously a factor of some importance as you don’t want to be spending money unnecessarily. Also, in the world of modern day printing, there are now so many more products and services on offer, that you could easily get distracted and lost and so not take the straight course to getting the printing services that you actually and specifically need for the job at hand.

With Printing Services Rockdale Cheap printing is cost-effective and value for money printing that gives you what you need and want at the quality you need and in the time you need it.It’s that simple! What is really meant when we say cheap printing is printing that suits your particular budget. It is no longer a matter of whether to go for quantity or quality – you truly can have both. Good quality prints can be run off in the hundreds and thousands in just a matter of a few hours these days. The quality of the work you need though is mostly found in the preparations that is all the prior, preparatory steps of layout and design, as well as of the mechanical preps of the machinery and materials involved.

Today’s Offset printing is a highly technological process and one which consistently produces high quality, clear and exact prints. Cheap printing definitely gives you an unbeatable value for your time, your money and should be taken up to help you realize your dreams and goals in creating the printing product of your heart’s desire.

There do exist On-line printers who are willing and able to fulfill your order, whether they are short runs or high quantity orders, and they will do so quoting you a clear and open and “cheap” price, along with free advice and assistance, that is truly of unbeatable value! You want high quality, on time printing – well, it’s OK to go cheap – my budgie always does! Cheap printing who provide all types of print from leaflet and letterheads to flyers and booklets. They are your source of cheap printing in the town and gain best benefits.

Make Your Marketing Material the Face of Your Business

The biggest companies of the world cover their marketing costs through their marketing material. Such is their brilliance in making their marketing material that their calendars, periodicals or press releases become a subject of public interest. The marketing material becomes the face of the business to a certain portion of your customers. Here are some guidelines that will enable you to optimize this business cost and make the face of your business stand out.

Hire a professional team

Hire an ad agency or a freelancing team to design your marketing materials. This should be treated as a long-term investment. The goal is to create high quality materials that would promote your business successfully. The things you need to keep in mind while hiring such a team are –

  • Experience – The agency or group you hire must maintain a certain degree of excellence and have sufficient background in designing marketing materials. They should be able to incorporate factors like your business’s potential growth in the future, the attitude of your company, etc. when designing your marketing material.
  • Support – Your marketing material is a long-term investment, hence make sure that the agency will provide your business with constant support regarding future up gradations.
  • Price – Small business or businesses with a low budget must ensure that they adhere to services that provide discount printing without compromising on the quality. There are a lot of agencies like this, so make sure you do your research.

With the help of an expert team, create a professional logo and a marketing material package that work well with the vision of your business.

Focus on the design

The design of your marketing material must be noticeable. It should be a balanced mixture of visual elements like –

  • Alignment – All content must be aligned in order to increase readability.
  • Inclusion of charts and pictures of high quality
  • Use of captions
  • Inclusion of white space

A reputed agency that provides discount printing will be able to provide this. Having knowledge of design principles can make your marketing material more innovative.

Consult a literary supervisor

Make sure that your business consults an expert when it comes to supervising your business’s literature. With quality and creative use of language, your marketing material can become more than just a marketing tool – it can become a readable material worthy of the reader’s interest.

Take care of the pictures

The pictures that you use in your brochures, annual reports, etc. serve an important purpose. When using photographs in your marketing material:

  • Use high quality pictures
  • Make the pictures customer oriented
  • Use relevant captions that make the consumer connect to the picture

The marketing material of your business can set the level of quality your business wishes to portray. Coupled with an unequivocal standard of business literature and a good design team, your business can create a package of marketing materials (brochures, annual reports, etc.). Even businesses with small budgets can brainstorm, create a vision for these materials and with the help of discount printing they can strike an important and fruitful deal.

Cracking the Code for Successful Brochure Marketing

Cracking the Code for Successful Brochure Marketing - Yesprint

Marketing is very costly. It can cost a business a significant amount of their budget. It is also an investment that is risky. One can never be sure of how well a marketing campaign might pay off. Hence if your business is going for a marketing plan devoted to brochure printing it must be done right. Yes, brochures are cost effective and serve a lot of purposes but for small businesses working on a tight budget, brochure design should be something to invest heavily in as it can be the difference that makes the investment pay off. Here are some key factors that need to be considered in order to make your brochure marketing campaign successful:

Stop wasting

Most of us have at some point in our lives, seen brochures dumped in the streets. After receiving brochures in bulk, companies often tend to treat them as fake currency and give them to almost anyone and everyone. The thing that needs to be understood is that a brochure is almost like the identity card for a business. Hence it should be treated with respect and handed only to people who can give that respect to your company’s brochure.

The facts and details that a brochure gives out about a business usually stay relevant for two years. Over this time period, one or two rounds of mass brochure printing might be enough for your business. Eliminate wastage and brochures will serve their purpose. If not, they get replenished soon enough to be deemed as a “failed marketing technique”.

Trust professionals for mass distribution

When it comes to mass distribution of brochures, it is good to trust professional service providers who have relevant experience. Doing so helps your brochure reach its intended target. Professional brochure distribution service providers give reassurances of success to the business, eliminating the risk factor. Some ways in which they do this are:

  • Placing your brochures strategically in your customer’s mailbox increasing the chances of them getting noticed.
  • GPS Tracking services – Many advanced professionals provide this service in order to give their clients a complete idea about the reach of their marketing campaign.

Focus on design

As mentioned before, focusing on your brochure design can truly pay off. It can serve as the benchmark for the quality of your business. Here are some glaring facts about brochure design you cannot afford to miss out on –

  • Colour scheme – The colour scheme needs to match the mood and attitude of your business. It should be consistent with the company colours and colours used in previous marketing campaigns.
  • Content – A well planned, precise and concise piece of content can increase a brochure’s readability ensuring lead generation.
  • Call for action – The call for action is the section where a company distinguishes itself from its competitors by providing offers and discounts. Make sure this section is well put together.

Getting a marketing plan based on brochures to pay off is not rocket science. You just need to be careful with the kind of people you work with and make sure that your brochure printing and distribution is done with utmost professionalism and dedication.

5 Useful Tips to Create an Impressive Print Brochure

Useful Tips to Create an Impressive Print Brochure

To reach out to the local market in the most economical way, businesses rely on print brochures and other such promotional materials. An exceptionally well designed brochure is not the only criteria to gain the interest of a target buyer; you also have to take care of the different printing nuances, in order to ensure that there are no issues with the final output.

Here are some of the best brochure printing tips that can give you impressive, high quality print brochures.

1. Remember that originality pays off

While designing a brochure, it is very important to be original and innovative, in order to create brochures that make a mark. In fact, your brochure should clearly bring out to your target consumers what your business represents. In order to do something innovative, you should work with various marketing ideas and also understand what your competitors are doing. Also, by analysing the work of different companies, you can draw inspiration from their work for your own designs.

2. Go for the correct paper

It might be a bit expensive to use heavier paper, but if you use such papers, the brochure will look more professional. This goes a long way in convincing your target market that you are professional and dependable.

3. Look for a designer who has comprehensive knowledge

It is true that an expert brochure designer is required to create good print brochures. However, you must remember one more thing. Brochure information is of great significance and all designers are not capable of developing brochures with a keen understanding of your business and its core areas. Once the designer has business knowledge, the possibility of solely relying on guess-work is reduced to a great extent, which ultimately leads to the production of superior quality brochures.

So, to get the best results, you should partner with a business-oriented service provider and give comprehensive inputs about your business so that the same can be put to paper.

4. Take care of design and print resolution

In order to obtain superior grade of output for brochure design, you must incorporate minimum 300dpi images and artwork. A number of companies make the mistake of using low quality images for their brochures. This is not at all good for printing purpose and leads to washed out images.

5. Think about print bleed

You must allow space over and above the selected page borders when you are designing a print brochure. This will enable you to cover the movement of paper as you are printing, and will also help you avoid inconsistencies in design by a considerable amount.

In spite of the fact that print brochures are a great medium for business promotion, especially to a local market, many businesses do not spend much time or effort to think about the printing aspect. Remember that when you are distributing a print brochure, your customer is prompted to take the desired action only when the combination of the design and print aspects are outstanding enough. You can consult experienced service providers who can boost your promotional efforts with exceptional print brochure quality.

Crucial Things to Remember While Sending Artwork for Discount Printing

Crucial Things to Remember While Sending Artwork for Discount Printing

When you are availing discount printing service, often the printing company simply wants you to send across the artwork, while the other things are taken care of by the team of printers. Here are some of the most important things to keep in mind as you get ready to send your artwork to the printing team you have hired.

Converting fonts to outlines

It really pays off when you convert fonts to outlines and then send the document for printing. By doing this, you are actually creating a shape layer out of an editable font. In this way, you can eliminate font issues that the printer might face otherwise.

Setting up CMYK

Over the screen RGB (Red, Green, Blue) is used, while printers make use of CMYK (Cyan, Magenta, Yellow, Black). In order to get the most desired printed materials, you need to make your document compatible with CMYK. During conversion from RGB to CMYK, the image might become dull; in that case, you may need to make the colors brighter.

Taking care of image resolutions

72dpi is the normal onscreen image resolution, but for discount printing of brochures and flyers, a much larger resolution of around 300dpi is required. Therefore low resolution images are a big No-No, since such images will appear ‘pixelated’.

Including bleed and crop marks

Your artwork will require a bleed when it extends to the edge of a page. This implies bleeding of the artwork over the edge; the general requirement for printers is 3mm. During printing of the artwork, a big oversized sheet is used, which is afterwards trimmed down to obtain the appropriate size. Not making room for a bleed might lead to the artwork not extending to the page’s edge, thereby leaving a white gap. Also, while saving the file, incorporate crop marks. This will give the printing team an idea of the exact position of the bleed and where the document should be trimmed.

Monitoring transparencies and effects

If the file you are about to send for discount printing possesses unusual transparencies and effects, the best thing is to send across flattened transparencies, to make sure that everything happens in a proper manner. To get the desired look, consider sending the artwork to the printing team in the form of a flat jpeg along with the usual PDF.

Ensuring creep allowance

Thicker brochures are the ones mostly affected by creep. Actually the bulk of the paper leads the inner pages to creep or extend further in comparison to the other pages. This depends on the count of pages and paper thickness. So, if you are sending across a brochure for printing that is thick stitched, consult your printer to ensure that the document is adjusted for you.

Follow these tips to get the best results from discount printing services. A properly prepared artwork surely makes the job easy for the printing company and also gives you the best return on the money you are spending.