Make Your Marketing Material the Face of Your Business

The biggest companies of the world cover their marketing costs through their marketing material. Such is their brilliance in making their marketing material that their calendars, periodicals or press releases become a subject of public interest. The marketing material becomes the face of the business to a certain portion of your customers. Here are some guidelines that will enable you to optimize this business cost and make the face of your business stand out.

Hire a professional team

Hire an ad agency or a freelancing team to design your marketing materials. This should be treated as a long-term investment. The goal is to create high quality materials that would promote your business successfully. The things you need to keep in mind while hiring such a team are –

  • Experience – The agency or group you hire must maintain a certain degree of excellence and have sufficient background in designing marketing materials. They should be able to incorporate factors like your business’s potential growth in the future, the attitude of your company, etc. when designing your marketing material.
  • Support – Your marketing material is a long-term investment, hence make sure that the agency will provide your business with constant support regarding future up gradations.
  • Price – Small business or businesses with a low budget must ensure that they adhere to services that provide discount printing without compromising on the quality. There are a lot of agencies like this, so make sure you do your research.

With the help of an expert team, create a professional logo and a marketing material package that work well with the vision of your business.

Focus on the design

The design of your marketing material must be noticeable. It should be a balanced mixture of visual elements like –

  • Alignment – All content must be aligned in order to increase readability.
  • Inclusion of charts and pictures of high quality
  • Use of captions
  • Inclusion of white space

A reputed agency that provides discount printing will be able to provide this. Having knowledge of design principles can make your marketing material more innovative.

Consult a literary supervisor

Make sure that your business consults an expert when it comes to supervising your business’s literature. With quality and creative use of language, your marketing material can become more than just a marketing tool – it can become a readable material worthy of the reader’s interest.

Take care of the pictures

The pictures that you use in your brochures, annual reports, etc. serve an important purpose. When using photographs in your marketing material:

  • Use high quality pictures
  • Make the pictures customer oriented
  • Use relevant captions that make the consumer connect to the picture

The marketing material of your business can set the level of quality your business wishes to portray. Coupled with an unequivocal standard of business literature and a good design team, your business can create a package of marketing materials (brochures, annual reports, etc.). Even businesses with small budgets can brainstorm, create a vision for these materials and with the help of discount printing they can strike an important and fruitful deal.


Crucial Things to Remember While Sending Artwork for Discount Printing

Crucial Things to Remember While Sending Artwork for Discount Printing

When you are availing discount printing service, often the printing company simply wants you to send across the artwork, while the other things are taken care of by the team of printers. Here are some of the most important things to keep in mind as you get ready to send your artwork to the printing team you have hired.

Converting fonts to outlines

It really pays off when you convert fonts to outlines and then send the document for printing. By doing this, you are actually creating a shape layer out of an editable font. In this way, you can eliminate font issues that the printer might face otherwise.

Setting up CMYK

Over the screen RGB (Red, Green, Blue) is used, while printers make use of CMYK (Cyan, Magenta, Yellow, Black). In order to get the most desired printed materials, you need to make your document compatible with CMYK. During conversion from RGB to CMYK, the image might become dull; in that case, you may need to make the colors brighter.

Taking care of image resolutions

72dpi is the normal onscreen image resolution, but for discount printing of brochures and flyers, a much larger resolution of around 300dpi is required. Therefore low resolution images are a big No-No, since such images will appear ‘pixelated’.

Including bleed and crop marks

Your artwork will require a bleed when it extends to the edge of a page. This implies bleeding of the artwork over the edge; the general requirement for printers is 3mm. During printing of the artwork, a big oversized sheet is used, which is afterwards trimmed down to obtain the appropriate size. Not making room for a bleed might lead to the artwork not extending to the page’s edge, thereby leaving a white gap. Also, while saving the file, incorporate crop marks. This will give the printing team an idea of the exact position of the bleed and where the document should be trimmed.

Monitoring transparencies and effects

If the file you are about to send for discount printing possesses unusual transparencies and effects, the best thing is to send across flattened transparencies, to make sure that everything happens in a proper manner. To get the desired look, consider sending the artwork to the printing team in the form of a flat jpeg along with the usual PDF.

Ensuring creep allowance

Thicker brochures are the ones mostly affected by creep. Actually the bulk of the paper leads the inner pages to creep or extend further in comparison to the other pages. This depends on the count of pages and paper thickness. So, if you are sending across a brochure for printing that is thick stitched, consult your printer to ensure that the document is adjusted for you.

Follow these tips to get the best results from discount printing services. A properly prepared artwork surely makes the job easy for the printing company and also gives you the best return on the money you are spending.