When you are availing discount printing service, often the printing company simply wants you to send across the artwork, while the other things are taken care of by the team of printers. Here are some of the most important things to keep in mind as you get ready to send your artwork to the printing team you have hired.
Converting fonts to outlines
It really pays off when you convert fonts to outlines and then send the document for printing. By doing this, you are actually creating a shape layer out of an editable font. In this way, you can eliminate font issues that the printer might face otherwise.
Setting up CMYK
Over the screen RGB (Red, Green, Blue) is used, while printers make use of CMYK (Cyan, Magenta, Yellow, Black). In order to get the most desired printed materials, you need to make your document compatible with CMYK. During conversion from RGB to CMYK, the image might become dull; in that case, you may need to make the colors brighter.
Taking care of image resolutions
72dpi is the normal onscreen image resolution, but for discount printing of brochures and flyers, a much larger resolution of around 300dpi is required. Therefore low resolution images are a big No-No, since such images will appear ‘pixelated’.
Including bleed and crop marks
Your artwork will require a bleed when it extends to the edge of a page. This implies bleeding of the artwork over the edge; the general requirement for printers is 3mm. During printing of the artwork, a big oversized sheet is used, which is afterwards trimmed down to obtain the appropriate size. Not making room for a bleed might lead to the artwork not extending to the page’s edge, thereby leaving a white gap. Also, while saving the file, incorporate crop marks. This will give the printing team an idea of the exact position of the bleed and where the document should be trimmed.
Monitoring transparencies and effects
If the file you are about to send for discount printing possesses unusual transparencies and effects, the best thing is to send across flattened transparencies, to make sure that everything happens in a proper manner. To get the desired look, consider sending the artwork to the printing team in the form of a flat jpeg along with the usual PDF.
Ensuring creep allowance
Thicker brochures are the ones mostly affected by creep. Actually the bulk of the paper leads the inner pages to creep or extend further in comparison to the other pages. This depends on the count of pages and paper thickness. So, if you are sending across a brochure for printing that is thick stitched, consult your printer to ensure that the document is adjusted for you.
Follow these tips to get the best results from discount printing services. A properly prepared artwork surely makes the job easy for the printing company and also gives you the best return on the money you are spending.